What to put in the watermark
Most watermarks are one of three things: your name or business name, a copyright notice such as © 2026 Alex Morgan, or a logo. A website or social handle works too if you want people to find you. Keep it short, because a long line has to be set smaller to fit and gets harder to read.
You can also start from a template. Copyright puts © with your name and the year in the bottom right corner, Social handle sets your @handle on a soft label, and Logo corner places your logo in a corner. The free plan allows two layers, so a logo and a line of text can share one design.
Where to place it
Drag the watermark anywhere on the photo, or use the 9-point Position grid to snap it to a corner, an edge or the center. A margin keeps it a set distance from the edges, so it never looks jammed against the frame.
A small mark in a bottom corner credits you without getting in the way, but it's also the easiest to crop off. Moving it in toward the subject makes cropping harder, as long as it stays clear of faces and the detail people came to see.
Size and margin are measured from each photo's shorter edge, not in pixels. A design you set up on a landscape shot looks the same on a portrait or square one.
How strong to make it
Opacity runs from 5% to 100%. For a small name or logo in a corner, 60% to 80% is visible without shouting. A larger mark across the middle can drop to 30% to 50% and still be seen, and proofs for clients can go to full strength.
White text on a mixed photo needs help to stay readable. The Style panel adds a Shadow, an Outline or a Label (a soft rounded background) behind the text, each with its own color and strength. Check the result on your brightest and darkest photos before you export.
What you get back
The copy keeps the original format, or you can choose JPEG, PNG or WebP and set the quality. HEIC and AVIF photos are saved as JPEG unless you pick PNG or WebP. The size stays as it was by default, or you can cap the longer edge at 3840, 2048 or 1080 pixels, and smaller photos are never enlarged.
Copies are named like IMG_1234_watermarked.jpg, and your originals are never changed. PNG keeps transparent areas, while JPEG fills them with white. Files are processed in your browser and never uploaded.